London, 27th May 2009
Wines of Hungary unveiled its new brand identity created by
Kemistry, the London based branding and design agency. Kemistry won
this assignment following an international competitive pitch in
partnership with Hamu es Gyemant, the Hungarian publishing
company.
Kemistry based the new brand identity around the 22 wine producing
regions of Hungary - arranged in a composition that represents the
"tipping point" of a glass or bottle of wine being poured to
taste. It is accompanied by a palette of unique colours to
reflect the defining characteristics of each region based on their
climate, heritage and traditions.
"Hungary has a long-standing tradition of winemaking, producing a
wonderful and diverse range of wines," said Omar Honigh, MD of
Kemistry. "The client has been courageous in accepting our
recommendation to avoid traditional and national symbols or colours
seen in most other wine marketing agencies and approve the clean
inclusive look that represents the diversity of the Hungarian wines
beautifully." Richard Nemes, Managing Director of the Hungarian
Wine Marketing Agency said that the national brand Wines of Hungary
created last year had lacked the identity, visuals and website
which had almost paralysed international promotion activities.
"With this new and stunning identity we can now refresh our image
as well as carry out full-scale marketing communication and
position Hungarian wines under one roof."
Hamu es Gyemant will create the web infrastructure and publish the
magazine and collateral, which will be used around the world to
market Wines of Hungary.