Pannonhalma, 5th June, 2009
The Hungarian Tourism Office (Magyar Turizmus Zrt), ITD Hungary
(Hungarian Trade and Development Agency) and the Hungarian Wine
Marketing Agency have joined forces in order to boost the
international popularity of Hungarian wine and wine tourism. The
parties signed a strategic cooperation agreement on June 5th, 2009
at the gala event of the Pannon National Wine Competition in
Pannonhalma. According to the agreement, the three organisations
will act collectively in: organising promotional and international
market development events; cooperate in the creation and
distribution of international publications; and invite wine experts
and specialist journalists to Hungary.
The tightening of our cooperation this year is also very
appropriate as 2009 is the Year of Cultural Tourism and of course
one of the main components of that is gastronomy and wine, - said
Dr Ákos Niklai, chairman of the Hungarian Tourism Office.
Richard Nemes, Managing Director of the Hungarian Wine Marketing
Agency added that the three organisations have been working
together on several projects in the last few years. “It
was high time to turn this into a higher level cooperation and
place it within the framework of a detailed and binding agreement.
The cooperation is a milestone in the bid to popularise Hungarian
wines, - he said.